Amitabh Shukla joined as ADG(P) AIR
Sh.Amitabh Shukla,IRS holding the rank of Commissioner of Income Tax,has joined Prasar Bharati as Additional Director General(P) ,on deputation , wef 21.5.2014. He is leading the Commercial and the External Services Division under DG AIR. Shukla’s success story reads like a fairy tale. After completing his Bachelor of Arts, he enrolled for Master of Arts (History).Meanwhile he got a job as a Medical Representative in a reputed pharmaceutical company of UP.He did not have any experience or qualifications for being a MR, but in two years rose to become Area Sales Manager of Uttar Pardesh, overseeing one third of UP,which incidentally is equivalent to Brazil,fifth most populous country in the world. In his hallmark humility he credits his success not to his brilliance but to effective communication skills and networking. To cap it all he completed his MA with flying colours while still on the job.
All achievers have one thing in common and that is they never rest on their laurels. Sh.Shukla is no exception, not content with his superlative success,he decided to reinvent himself and appeared for Indian Civil Services Examination, the dream destination of all meritorious indian students.He qualified for the elite Indian Revenue Service of which he was Income Tax Commissioner till he joined AIR on deputation.His success story did not end here and he continued his studies and did MBA from United Kingdom, two more M.As and is currently finishing his LLB. He replicated the earlier success in the private sector in his government service too.
He has more than 23 years of exposure to the working of Income Tax Department at Delhi, Mumbai and Chandigarh and Ahmedabad in varied intricacies of Direct Tax Administration comprising Audit and monitoring of Tax Revenue collections from Corporates, Individuals and other categories of tax payers. In addition, has been involved with a variety of extremely sensitive Search and Seizure actions including those against Socially and Politically important personalities of the country. The assignments with the search and seizure wing gave him an opportunity not only to understand and apply provisions of the Direct Taxes Act so as to unearth undisclosed income and assets, but was also an experience of working in synergy with other national premium investigation agencies like Central Bureau of Investigation, Enforcement Directorate, Narcotics Central Bureau, Criminal Investigation Department of Delhi etc.He is extremely computer savvy and is a master and user of all the latest computing programmes, softwares and other cutting edge technologies.
Amitabh is a man of multi-faceted personality and has keen interest in Sports and Games like badminton, Cricket, Lawn Tennis etc. He also indulges in his favourite hobbies of listening to songs and music.